About Us

A Proud Initiative of SECTA

The Green Acorn Award is a dedicated division of the South East Cornwall Tourism Association (SECTA). While SECTA supports the broader growth and success of the local tourism industry, the Green Acorn division focuses specifically on environmental stewardship. By operating as a specialised arm of the association, the scheme provides the focused expertise and framework necessary to help businesses transition toward sustainability, ensuring Devon and Cornwall’s natural beauty remains protected under the guidance of a trusted industry leader.

Driving Local Tourism with a Purpose

The South East Cornwall Tourism Association (SECTA) is more than just a network; we are the collective voice for businesses dedicated to the prosperity of our unique corner of the world. Since 2001, SECTA has worked tirelessly to support local operators, from boutique B&Bs to major attractions, by providing the tools, advocacy, and recognition they need to thrive.

As the creators of the Green Acorn Award, we pride ourselves on being pioneers in sustainable travel, ensuring that as our visitor economy grows, our natural heritage remains protected. We are a community of passionate business owners who believe that by working together, we can create a sustainable, world-class destination for everyone.

Committed to the British Standard for Sustainability

The Green Acorn Award was developed using the rigorous principles of BS 8900, the official British Standard for managing sustainable development.
 
This framework ensures that your business doesn’t just “go green” temporarily but builds a lasting, evolving approach to environmental and social responsibility.
By following the BS 8900 guidelines, we help you:
 
  • Adapt to Challenges: Develop a flexible strategy that meets both current and future environmental demands.
  • Balance Your Impact: Manage the delicate relationship between your business operations, the local community, and the natural environment.
  • Drive Performance: Use sustainable practices as a catalyst for enhanced organisational success and operational efficiency

Access the Standard

While the original 2006 version was a foundational piece for our scheme, the standard was updated in 2013 to a two-part series to reflect modern best practices. You can find more information and purchase the official documents directly from the BSI (British Standards Institution):
 

Our Core Principles

The Green Acorn Award isn’t just about checkboxes; it is rooted in the four fundamental principles of the British Standard for Sustainable Development:
 
  • Integrity: We ensure that every award holder operates with honesty and transparency. When a guest sees the Green Acorn, they know the environmental claims are backed by real, verified action.
  • Inclusivity: Sustainability shouldn’t be a luxury. Our scheme is designed to be accessible to everyone, from a single-room holiday let to a large hotel, ensuring no business is left behind in the green transition.
  • Stewardship: We view ourselves and our members as temporary guardians of the Devon and Cornwall landscape. Our actions today are designed to protect the resources and beauty of our region for those who follow.
  • Transparency: We believe in open communication. By sharing successes and challenges within our network, we help the entire tourism community learn how to manage their impact more effectively.

Join the Movement

Ready to make a difference? Become part of the community that puts Cornwall first. Apply today to start your journey toward the Green Acorn Award and show your guests that you are committed to a sustainable future.

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